Product Overview

Update
Launched:
February 8, 2011
Owner:
OpenX
Status:
live
Categories:
Advertising Platforms
Description:
OpenX Ad Server is a SaaS platform enabling publishers to optimize all demand channels across all screens in one place.

Detailed Description

Update

OpenX Ad Server is a SaaS ad serving platform enabling publishers to maximize ad revenue by optimizing all demand channels across all screens in one place.

The OpenX Ad Server has advanced targeting and trafficking features such as frequency capping, behavioral targeting, and conversion tracking to help grow revenue. Publishers can also access new global demand from the real-time buyers bidding for ad inventory on the OpenX Ad Exchange.