The ooma hub centers the ooma user’s telephone experience. Connected to a phone and broadband cable, it generates a more “soothing” dial tone according to CEO, Frame, one that means “free calling”. The hub also automatically creates a second phone line from which users can make a call even when the first line is in use (both lines have the same number). Features include a broadband answering machine and ooma lounge which offers an easy place to control call and voice mail settings.