With NuConomy Studio, businesses can discover new and exciting insights about their online presence. By using the NuConomy platform, businesses will not only receive better insights about their business, but will also be able to dynamically optimize their business based on those insights, resulting in much higher monetization. The platform tracks and reports upon all the ‘standard’ metrics (e.g. uniques, pageviews, etc.); however, it also offers enhanced tracking of all site activities (e.g. AJAX, Flash applications) at the user level. This bottoms-up approach results in many insights that are more detailed and actionable than those available via other analytics platforms.