My Yahoo is a personalized home page, allowing Yahoo users to customize it with RSS feeds, Yahoo services, and news. It allows registered members to create a personal profile and organizes and delivers information of personal interest to its users via a user-customized interface. Through personalization, the My Yahoo! platform allows it to deliver targeted advertising and transaction-based services on behalf of its advertisers and publishers.
- 09/19/13 -techcrunch.com
- 07/07/08 -techcrunch.com