| Company | Yahoo! |
| Website | my.yahoo.com |
| Blog | myyblog.com |
| Stage | Beta |
My Yahoo is a personalized home page, allowing Yahoo users to customize it with RSS feeds, Yahoo services, and news.
It allows registered members to create a personal profile and organizes and delivers information of personal interest to its users via a user-customized interface. Through personalization, the My Yahoo! platform allows it to deliver targeted advertising and transaction-based services on behalf of its advertisers and publishers.
