Moz Analytics measures search, social, link building, and brand marketing efforts, and provides recommendations and insight into improving each channel.
With weekly crawls of your website, Moz Analytics highlights any search-related issues and gives suggestions on how to make your pages more accessible to search engines. It also shows how well pages are optimized for keyword targets, keeps you posted on search engine rankings, and highlights any on-page issues that may affect your ability to rank.
In Moz Analytics, you can compare your social media accounts with those of up to three competitors. Measure your audience and engagement, and find out what kind of content your competitors are sharing to grow followers or gain influence.
Moz Analytics gives an in-depth profile of who links to your website and who links to your competitors—with recommendations for new link opportunities.
In the brand and mentions section of Moz Analytics, you can see where people mention your brand name, your competitors’ brands, or any other term that’s relevant in your industry—with or without a link. This helps you find new opportunities for links, gauge awareness of your brand, and discover relevant discussions in your industry.
A Moz Analytics subscription also gives you access to other Moz tools like Open Site Explorer, Followerwonk, Keyword Difficulty & SERP Analysis, Rank Tracker, and more.
Getting Started with Moz AnalyticsAdded: 10/7/13