MOLI, which stands for “money and living”, addresses the problem with major social networks that users only have one identity to manage friends, family, and work. MOLI addresses this core issue of privacy by allowing users to create and manage diverse personal profiles via one user identity and a single, customised home page.
Users can decide which of their profiles are shared and to whom.
In addition, MOLI is aimed at “enterprising individuals above the age of 18 and small business owners”. In other words, users with skills or goods to sell can link their retail sites to their profiles, sharing it with their whole network. This feature costs $3.99, with billing powered by Google Checkout or Paypal. In addition, MOLI offers an analytics service called CoVibe Live, with a patent pending.