The new service, dubbed Mocean for Advertisers, allows brands, agencies, DSPs, (demand-side platforms) and trading desks to integrate with its mobile-ad serving technology.
It promises the ability to buy, manage and monitor mobile ad campaigns from a single dashboard. The company also plans to launch RTB (real-time bidding) in the near future, allowing advertisers to access inventory from real-time exchanges.
Working with Mocean Mobile as the beta program partner for the new service for advertisers is WPP-owned mobile marketing agency Joule. Mocean emphasized that the new offering would help buy-side users better track the effectiveness of mobile campaigns through customized reporting and analytics tools along with conversion tracking.