Mobyx is a storefront branded portal for Western Europe and the US. It allows content owners to easily set-up their own mobile content channel within 10 minutes. The portal is full branded and allows the upload of content with basic editing tools (music, video, games and RSS feeds). Carriers can define their business model (pay per item, subscription, ad-based features etc.) and set customer relations (push updates). The platform connects to local billing systems with full access to on-line usage and reports.