Proteus developed Merx as a comprehensive platform for the management, marketing and distribution of practically all mobile entertainment content types, including ringtones, wallpapers, games, animated screensavers and premium SMS content. Merx gives content providers, media companies and mobile operators a streamlined way to deliver value-added content and services to mobile phone owners around the world.
The consumer-facing component of Merx is a branded, customizable storefront viewable both on the Web and on the phone. Proteus designs, hosts and maintains the store, allowing consumers to browse, preview, download and purchase content.
Behind the storefront is a robust content management engine that organizes, categorizes and stores the content pieces. In addition, Proteus’ proprietary technology will re-format content assets to be compatible with the vast majority of phones in the market today.
Merx is used by some of the biggest names in the media business, including ABC, Disney, FOX, HBO, NBC Universal and THQ Wireless. Whether you use mobile content as a revenue generator or as a promotional marketing tool, you can use Merx to dynamically showcase, vend and distribute your licensed content.
