Real-Time Online CPC Bid Exchange for Performance Marketing that Connects Quality Clicks to Conversions.
MediaTrust’s PerformanceExchange connects advertisers with prospective new customers via our innovative proprietary real-time bid exchange.
Using MTPX, quality clicks are connected to conversions. Our proprietary algorithms optimize based on performance by serving ads with the highest probability to convert. This innovative technology enables us to provide the highest ROI for both our publishers and advertisers. The winning ads are dynamically generated and the subsequent click is priced and routed appropriately based on real-time bids and click quality metrics.
All clicks are reviewed and routed through our internal performance filtering system, ensuring advertisers pay only for quality consumers delivered to their landing page and giving publishers in-depth reporting on how to optimize their traffic quality ROI.
PerformanceExchange OverviewAdded: 11/13/11