PerformanceExchange
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Real-Time Online CPC Bid Exchange for Performance Marketing that Connects Quality Clicks to Conversions.

MediaTrust’s PerformanceExchange connects advertisers with prospective new customers via our innovative proprietary real-time bid exchange.

Using MTPX, quality clicks are connected to conversions. Our proprietary algorithms optimize based on performance by serving ads with the highest probability to convert. This innovative technology enables us to provide the highest ROI for both our publishers and advertisers. The winning ads are dynamically generated and the subsequent click is priced and routed appropriately based on real-time bids and click quality metrics.

All clicks are reviewed and routed through our internal performance filtering system, ensuring advertisers pay only for quality consumers delivered to their landing page and giving publishers in-depth reporting on how to optimize their traffic quality ROI.

Advertisers

Expand your reach… beyond search to high quality email & content
Target your audience… where, when & how you want
Connect clicks to performance… winning bids deliver quality consumers
Analyze & optimize… campaigns & bids for optimal conversion ROI

Publishers

Monetize your traffic… xml, search, display to email & content channels
Deliver relevant ads… variety of targeted & unique campaigns
High consistent CPC payouts… have confidence your quality clicks always hold value & maximize inventory yield
Tools & Analytics… optimize your traffic quality ROI

Recent Milestones
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PerformanceExchange — New channel provides an additional source of quality traffic for direct response and lead gen advertisers wanting extra reach without the the extra work (11/8/11)

Posted 11/13/11 at 9:07am via mediatrust.com