Proteus created Lyra to give wireless carriers a simple, streamlined way to broadcast mobile messages to its subscribers. As a next-generation tool for managing SMS, MMS and WAP Push message broadcasts, Lyra consolidates and automates the delivery of targeted campaigns while leveraging Proteus’ carrier-grade messaging platform. The easy-to-use Lyra management portal provides an unmatched feature set including multi-tiered user access, campaign prioritization, testing capabilities, consolidated reporting and more.
Lyra can be used by marketing, sales or customer service departments to reach out to mobile subscribers on any level. It supports extremely targeted campaigns to a small number of subscribers just as effectively as it scales to support millions of messages per month to an entire customer base.
