lukup is a software platform for rendering, distributing and monetizing rich media ads, content and applications.
lukup allows content and applications to be created once and rendered on multiple consumer mediums such as mobile phones, desktops, social networks, televisions and online websites. lukup distributes content and applications using on-device portals across consumer media it supports and also using viral distribution on social networks. It allows advertisers and agencies, content publishers and developers to track user engagement.