Lukads is a transparent ad network. Advertisers are able to submit an advertisement, either in plain Text, or a graphical banner (which can be in various sizes). Next they fund their ads, and they sit back and see the traffic comming in to their website, because the automated matching algorithm matches the advertisers ad with publishers’ websites. (The advertiser keeps full controll over where his ad is shown though) There are two paying methods that can be chosen from, namely per click (CPC/PPC) or per 1000 Impressions(CPM/PPM). When any fraudulent clicks/impressions to the advertisers’ ad are found, the advertiser will be refunded.
Publishers on the other hand can submit their website, and create one or more zone(s) for their website. They can choose to get payed per Click, or per 1000 Impressions, and they can also choose to have either Text ads, graphical banners, or both on the zone. Lukads offers a 95% revenue share, which is the highest in the entire market. Not only this, but the publisher can choose himself the minimum amount that an advertiser has to pay to advertise on the publishers’ website.
