Sociogramics has developed the next generation of online identity verification tools for online lenders. Our Lead Quality API sources traditional and emerging data sets and leverages decades of machine learning expertise to deliver a real-time decision to improve your anti-fraud screen while reducing your overall data costs. With feedback from our customers we use a continuous learning cycle to refine and improve our algorithms to ensure consistently improving results through our IDV Score and Repayment Prediction Score.
Our Lead Quality API sits within in your existing data evaluation waterfall and integrates into your current analytics platform. Your prospective or current customer’s information posts into our service where we analyze the profile across multiple dimensions to include: Email & Physical Address Phone Number(s) Age Bank Driver’s License Employer Frequency Income OFAC Internet Footprint
These data dimensions are evaluated as discrete attributes (e.g. the physical address is a recognized USPS address) and in their entirety as a unique profile using our proprietary machine learning algorithms (e.g. high probability this lead is not fraudulent). We return the decision flags via a REST API in less than one second to allow you make a real-time decision.