KupiKupon is a collective shopping application which allows people to get discounts on goods and services.
The list of available discounts covers wide consumer desires. In this way, the application helps users save money and optimize their families’ budgets. Every day numerous users acquire special offers on goods or services they would like to get, for example on visiting a restaurant. These offers are called discount coupons. If during a set period of time, usually within a few months, a certain number of coupons (15 to 20) is sold, every buyer prints the coupon and gets the discount. If the number of acquired coupons is not enough, the offer turns cancelled, but no buyer loses money. The application allows to make a gift to friends as well as to share the information about available offers with them via social media and thus attract new users.
The target audience includes solvent users â€“ both men and women 20+.