Kiptronic’s Media Services Platform is a web based service that provides dynamic ad insertion, advanced campaign management, media-grade scalability, and multi-platform, multi-device reach, all without disrupting the publishing process.
Publisher or third-party Ad Ops teams use Kiptronic to traffic ads and bumpers into their audio and video inventory in much the same way they use traffic banner ads on their web site. Kiptronic applies the same inventory forecasting, flight scheduling, and campaign tracking features available in advanced display-oriented ad servers. When consumers request the media—either in their browser, in iTunes®, or in some other client environment—the content they receive includes targeted ads based on rules set by the publisher.
