Interactive TV (iTV) from the Cloud
Looking for a highly customizable Interactive TV (iTV) experience synchronized with a television show, movie, or live sports event? Call on the Gloto team to help you build and launch your next second screen experience and open up new revenue opportunities for your brand. Participatory television viewing is becoming an expectation of tech-savvy consumers and innovative publishers are integrating companion viewing experiences directly into their marketing mix and strategy.
These participatory experiences include multi-screen engagements on smart phones, tablets, web applications, and set-top boxes that enable consumers to interact with the brand while viewing their favorite show. In most cases, companion content, casual games, and social elements such as polls and quizzes are sync’ed with the live broadcast and support time-shifted viewing through automatic content recognition (ACR) technology.
Gloto Technology Helps Marketers Deploy iTV
Using Gloto’s patented technology and relevant experience in delivering engagement-based experiences for the top publishers in the world, we are able to drive cutting edge, innovative and measurable iTV experiences in a cost effective manner. Most important, iTV advertising has proven to be more impactful (unaided brand recall, brand affinity, state relevancy, and purchase intent) than traditional passive exposures according to the IAB Interactive TV Advertising Report.