nflumer or Influmers is an abbreviation for Influential Consumers. It describes the way customers change the dynamics of modern day consumerism. The term is coined by Kapston to broadly and loosely explain consumers who can influence other people to a purchase and also the people who can influence changes on the various aspects of packaging, distribution, support and pricing of a product or a service. The new age customers are not the passive customers whom the companies used to take for granted.
