In-Banner improves display advertising by adding data capture capabilities with real-time, in-line validation and pricing, driving lead generation capabilities into premium online media and audiences.
The highly innovative service enables publishers to generate a higher yield from their inventory on an eCPM rate while providing complete transparency on campaign performance. Even better, In-Banner keeps visitors on site by restricting data collection within the confines of the banner creative.
Advertisers can buy display, data and results on a pure CPL basis, reducing their risk while adding increasingly attractive performance-based pricing to client campaigns. With intricate targeting, flexible forms and dynamic creative, In-Banner enables complex campaigns and dramatically enhances the value of lead generation in display advertising.