The iJ.am service enables anyone to create personalized web experiences as feeds, widgets, or as an iJ.am Vortex. The Vortex is their newest invention, providing a fully-interactive web experience in a portable web container the size of a graphic ad. Combined with an editor, which was unveiled at the TechCrunch party at August Captial, July 27th, the Vortex can be easily configured by anyone, pasted into a web site, or copied directly to Netvibes or iGoogle.