hi5.com is one of the largest social media sites worldwide. According to comScore, hi5.com served approximately 150 billion pages in 2009, making it the 14th largest web site in the world by page views. Available in over 50 languages, hi5 combines the core features of a social networking site (including user profile pages, friend connections, friend updates, photo sharing, groups and more) with social entertainment features – including a dedicated games portal with hundreds of Flash-based and social games, a global virtual currency for micro-transactions, and various self-expression features (e.g. customizable profile skins, 3D avatars, animated gifts, etc.). The site monetizes traffic through both advertising and direct user payments for virtual goods and games. The site also distributes many third-party games, which run on its OpenSocial platform, and shares revenue from the game with partners.