| Company | Healthline |
In-Text Content Navigation Solution for Publishers
Healthline Navigator is an in-text content navigation solution that leverages Healthline’s Medically Guided Search™ and semantic healthcare taxonomy to display links to relevant content on a publisher’s website as well as on other websites that the publisher chooses (including advertiser websites, if the publisher so wishes).
Navigator, in the form of a dynamic-HTML overlay window, is activated through a user’s mouse-over on specified health terms. Navigator increases user engagement and page views per visit, as well as generating new revenue through advertising sponsorship and keyword-based cost-per-click sales.
