Fit Advisor is a size recommendation solution for online clothing retailers.
It is a complementary solution to the Fits.me Virtual Fitting Room that provides fit information and recommendations without photography for upper body garments, dresses and trousers, including jeans. It is especially suitable for retailers with wide and/or shallow stock policies, or that add/remove stock lines with high frequency.
Fit Advisor invites the online shopper to provide a few, key, body measurements, but then simply asks the shopper whether he/she prefers to wear their clothes tight, with a ‘regular’ fit, or loose. If the shopper doesn’t know their measurements, they can enter their height, weight, age and body shape and Fit Advisor calculates the remaining measurements that needed to accurately determine fit.
Proprietary algorithms then recommend the size most likely to fit best, and to indicate where fit is likely to be comfortable, tight or loose. Fit Advisor takes into account the ‘fit preferences’ given by the shopper.
New technology developed by Fits.me means a retailer needs to provide measurements for only one size of garment in a range, eliminating the need to locate, aggregate and measure perhaps hundreds of garments in each size.