| Company | Coveroo fka Etchstar |
| Website | etchstar.com |
| Blog | etchstar.com/blog |
| Stage | Private |
| Launched | 11/07 |
Etchstar offers an on-demand custom solutions platform that is a turn-key solution for brands, OEMs and online retailers and helps marketers unlock the untapped value of adding on-demand custom options to their product offering.
On-demand customization refers to the offer of product customization via Lean, Just-In-Time manufacturing processes. Customization can be as simple as a Monogram (ie, Lands End or JCrew) or it can involved every part of a product (ie, NikeID). Custom offerings are evaluated for the value they bring to the consumer as well as their operational complexity.
Etchstar is a turn-key solution for marketers looking for a way to integrate customization into their product offering as a way to harness consumer loyalty and passion, unlock greater retail margin, and ultimately increase sales. Email us for more.