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Eloqua

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Eloqua offers two marketing automation platforms, Eloqua9 and the recently announced (October 2010) Eloqua10. The latter is a Rich Internet Application that’s based on SproutCorp technology. It’s value proposition is the combination of predictive analytics (allowing marketers to know, in real time, which campaigns will have the greatest impact on revenue) and a more simple UX.

The company offers a number of product features, most notably Eloqua Discover for Salesforce.com, which alerts sales reps using Salesforce.com to the hottest leads based on the prospects’ “digital body language,” a concept pioneered by Eloqua in the book of the same name by the company’s co-founder and CTO, Steve Woods.

Milestones

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• 
  Eloqua — Eloqua releases Eloqua Discover for Salesforce.com (10/2/10)
  Posted 10/25/10 at 1:21pm via demandgenreport.com
• 
  Eloqua — Eloqua Introduces Revenue Performance Management (10/6/10)
  Posted 10/25/10 at 1:19pm via thenextweb.com
• 
  Eloqua — Eloqua announces Eloqua10 (10/22/10)
  Posted 10/25/10 at 1:16pm via demandgenreport.com

Screenshots

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Above: Eloqua Screenshot -- #1
Uploaded: 2/5/08

Above: Eloqua10
Uploaded: 10/26/10

Videos

Traffic Analytics

Compete

Sources

1. Eloqua Discover for Salesforce now Available on AppExchange 2 (demandgenreport.com) [edit]
2. The Future of Revenue (thenextweb.com) [edit]
3. Eloqua10 Debut Pushes Marketing Automation Toward Revenue Management (demandgenreport.com) [edit]