E-newsletter audits verify the distribution of an e-mail during an identified audit period.
This demonstrates to current and potential advertisers that appropriate e-mail distribution practices are in place and that an active and engaged audience is waiting to receive those e-mails.
ABCiâ€™s e-mail newsletter audit is a comprehensive verification of the publisherâ€™s claims using a census based audit method. Similar to our Web traffic audit approach, ABCi customers provide log files to the auditor, which are reviewed for proof of communication between sender and receiver. ABCi auditors conduct various verification and testing measures on the log files before determining the final calculation of net recipients and other statistics.