DownToEarth is a free dating site that was launched in January of 2009 by Match.com. Their unique RealRatingsâ„¢ system encourages daters, after meeting in person, to rate the accuracy of the information provided in the other personâ€™s profile, including their height, weight and resemblance to their photo. The five-star rating system allows daters to score the other personâ€™s accuracy from â€˜Not Even Closeâ€™ (one star) to â€˜True to Lifeâ€™ (five stars).
The site is led by Founder Jacob Solotaroff, an expert in online security and fraud prevention, credited with creating state-of-the-art technology to protect and enhance online dating.
- 01/07/09 -techcrunch.com