DomainSponsor pioneered the offering of domain parking technology in 2002 as a means to help owners of undeveloped domain names monetize the direct navigation traffic that was organically hitting those domains.
DomainSponsor’s domain parking technology uses sophisticated semantic and behavioral testing algorithms to produce the optimal combination of parked domain page keywords, text ads, layout and design elements.
When a direct navigation user lands on an undeveloped domain parked on the DomainSponsor platform, the user will see keywords and ads that are directly related to what they were looking for. Each time a user clicks on an ad, the domain owner earns PPC revenue. Highly targeted ads are obtained via feeds from Google, Yahoo and several Tier 2 ad providers.
DomainSponsor’s account management tools make it easy for owners of undeveloped domains to set-up, manage, and monitor the performance of each domain name. There are no set-up or monthly fees.
In early 2011, DomainSponsor announced a new service that allows advertisers to directly bid on and acquire targeted segments of the direct navigation traffic on its network. Since direct navigation users have very specific, strong intent, research studies have shown that they have favorable conversion rates for advertisers.
DomainSponsor is a business unit of Oversee.net.