| Company | b5media |
| Website | crushable.com |
| Blog | crushable.com |
| @crushabledotcom | |
| Stage | Live |
| Launched | 2/10 |
We recognize that our savvy audience gets their media fix from a variety of sources. Rather than simply relaying general news, Crushable delivers original reporting and commentary in a fresh voice—and fills editorial gaps where other entertainment-specific properties fall flat.
Crushable–smart, funny and genuine–combines celebrity news, style and a wide spectrum of content that appeals to an engaged, entertainment-obsessed audience. The site is smart, funny, appropriately skeptical but never mean; we’re the fun, gossipy, down-to-earth friend who refuses to indulge in syrupy nonsense. As such, there’s room for a site that bridges the gap between addictive, originally-reported entertainment coverage and genuine, honest treatment of lifestyle issues that concern our readers.