Crackle users battle each other to the top of the pyramid in hopes of getting their work distributed across Sony’s network. Everyone begins at the bottom which is equivalent to a YouTube free for all. All users have the opportunity to upload their videos, but only those that hit the people’s choice leaderboard will move on to the next step. Any type of user interaction with a video such as a comment or a positive rating gains the video points. Enough points put it at the top of the heap and automatically make it featured on the front page along with Crackle editors’ picks. The finest of these featured videos will win contests and ultimately get to the top of they pyramid where they will receive distribution deals and “fame”. Fame may come to popular YouTube users, yet Sony has bigger plans for Crackle’s top stars.
