Advances in mobile communications and location technologies bring a myriad of new opportunities to the advertisement market. The sheer possibility of reaching the right customer at the right time and at the right location enables advertisement owners and mobile operators with a significant competitive edge.
Canvas SmartAds enables mobile operators and advertisement owners to capitalize on these opportunities by delivering advertisements to the subscribers on point, on time, and on interest. It is a mobile marketing platform which facilitates new business models for mobile marketing and advertisement. It integrates location aspect with mobile advertisement and allows contextual targeting of subscribers on the go. It enables mobile operators and advertisement owners to boost their reach and capitalize on new revenue opportunities.
Canvas SmartAds features a Campaign Management Module and a set of Delivery Applications for the mobile advertisements. The Campaign Management Module acts as the command center for mobile marketing projects that are simultaneously executed over a mobile network. Delivery Applications create the real estate required to either present mobile advertisement content or create an interactive session with the subscriber for a variety of marketing activities over the mobile network.
