In many regions around the world, mobile operators are challenged with increasing competition and ARPU decline due to regulations driving basic call prices down. Many network operators are seeking new ways of maintaining revenue growth and are placing increased focus on value added services (VAS).
Location-based Services (LBS) are becoming a key ingredient in offering mass-market value added services across a wide range of wireless applications. Many operators deploy location-based content services that are combined with voice and multimedia content. Location-enabled mobile community applications are also important for mass-market deployment. Most of the cases, the service providers and Mobile Virtual Network Operators (MVNO) host the LBS and Messaging services and deliver premium content to the wireless subscribers.
Telenity utilizes its Canvas Location Gateway functionality to develop and offer enhanced LBS such as Canvas PFS, People Finder Service which allows users to locate and communicate with their colleagues, friends and family members who use the same mobile network.
Using Telenity’s location enabling technology, other personalized real time context driven services can also be offered including fleet tracking and management, alerts, mobile advertising, city sightseeing, mobile yellow pages, and information services.
