The Brightcove platform enables organizations across all industries to easily publish, distribute and monetize high quality online video content. Instead of taking on the task of building and maintaining an â€œin-houseâ€ online video solution or using a third party like YouTube to deliver video, organizations using the Brightcove platform get a comprehensive solution for publishing and managing their content, customizing the viewing experience, distributing the content to a wide range of third party social networks and sites, and powerful analytics capabilities to track and monitor the progress of their online video initiatives.
Additionally, given the rise of the mobile Web it has become crucial for organizations to be able to provide the same high quality video experiences that are available on their websites across mobile devices and Internet-connected TVs. As a result, Brightcove provides a powerful and extensible suite of services that make it easy for customers to execute â€œthree-screenâ€ strategies â€“ distribution to PCs, mobile devices, and Internet-connected TVs â€“ and generate additional value from their online video initiatives.
Brightcove also offers a series of advertising products that empower media organizations to monetize online video consumption and create new revenue streams for advertisers who continue to move online vs. print or television.