BRIDGE is a SaaS solution built on the latest technology and designed to develop stronger relationships between the consumers, the brands’ websites, and the reseller network. It is created specially for large brands that possess extended distribution networks.
Big companies spend millions to generate traffic on their websites but 80% of their customers prefer to shop in their local stores (source by Gartner.) When you search for a local store on your favourite brand’s website, the online experience is generally poor.
With the use of SEO and SEM, BRIDGE ensures greater visibility and traceability of the microsites on our clients’ websites and the microsites achieve top rankings in search engine results. BRIDGE also employs other marketing methods such as local advertising and mobile marketing, which presents the POS on a mobile device to ensure greater visibility of our clients.
BRIDGE improves the customer service of our clients by giving their online visitors all the information they need to locate their closest stores and the products they are searching for via the Store Locators that are integrated in our clients’ websites. It introduces specific techniques such as couponing, newsletters, and online lead generation (e.g. enabling in-store pickup that connects the prospects with their POS). Thus, our clients increase the likelihood of retaining their customers and minimise churn rate by giving them the best experience when they research the brands online.
Using the techniques described above, the customers are inherently led to convert from the online to the offline status and receive a considerable enhancement of offline traffic to the stores. By implementing a simple strategy with the help of microsites, our clients will be able to track down the online-offline conversion rate and create local databases for future marketing campaigns. These databases are valuable in controlling the quality of service offered at the individual point of sale and lead targeted marketing campaigns in the future.
In conclusion, BRIDGE improves a shopper’s experience by creating a closer link between the brands and their local stores.