| Company | Bazaarvoice |
| Website | bazaarvoice.com |
| Blog | bazaarblog.com |
| Stage | Live |
| Launched | 11/08 |
BrandVoice enables manufacturers to capture product reviews and other user-generated content on their own sites, then syndicate this content to retailers, allowing it to drive sales throughout the channel. This program dramatically increasing the volume of product reviews precisely where most customers research and buy products.
On most retailer sites, only about 15% of products are reviewed, and studies show that products with more reviews sell more quickly. Before BrandVoice, manufacturers could only promote their products with retailers through expensive advertising, which often goes ignored. With BrandVoice, manufacturers capture authentic customer reviews on their site from their most engaged brand advocates, syndicate their reviews into leading retailers, and increase product coverage to up to 80% on retailer sites, therefore increasing sales.
