| Company | AdaptiveBlue |
| Website | adaptiveblue.com |
| Blog | blog.adaptiveblue... |
| Launched | 1/08 |
BlueOrganizer is a Semantic Web technology which focuses on improving the browsing experience. Unlike the traditional approaches that advocate annotating pages with meta data, BlueOrganizer leverages information that already exists inside the pages today. With BlueOrganizer users interact with things like books, music and movies and experience the power of personalized contextual shortcuts.
For example, when looking at a movie on Amazon, the user can instantly add it to her Netflix queue; when looking at a music album on AOL music, the user can instantly create a Pandora station for this artist; when reading about a wine in Wine Spectator the user can lookup wines with similar taste on Wine.com.
The BlueOrganizer automatically personalizes the shortcuts based on the user’s browsing history, so that the shortcuts are not only contextual, but also always relevant.
The contextual shortcuts work on pages, links, images and text. The text menu automatically detects the current context based on the analysis of the surrounding paragraphs and offers a set of most appropriate contextual shortcuts.
BlueOrganizer brings out simple, yet powerful aspects of Semantic Web - getting to relevant information faster.
