| Company | Buongiorno |
| Website | peoplesound.com |
| Blog | blog.peoplesound.... |
| @pplsnd | |
| Stage | Live |
| Launched | 10/08 |
peoplesound and Social Networking
1) Voice traffic stable or declining, high demand for data services. The mobile world is changing driven by the demand of data services (also known as value added services): forecasted revenues for voice traffic are stable or slightly declining while growth is expected from other data services i.e. accessing Internet while on the go; e-mail access, social networking and other online services available anywhere and on any device.
2) A better user experience, anytime anywhere as a priority. Findings from research on data cards usage show a growing use of broadband access outside home and in mobility, while users expect high-performance devices and faster mobile networks, which provide with a better user experience and data capacity; cheaper and flat pricing which make data consumption more affordable; and a pervasive use of Web 2.0 services like Facebook, MySpace YouTube, but also eBay.
3) Mobile social networking, filling the gap in the “connected lifestyleâ€. Social networking has become not only a web destination but also a great activity framework which attracts millions of users interested in maintaining their relationship with a circle of friends. The same is going to happen when social networking goes on mobile devices – cell phones are not merely another platform, they add the ubiquity factor that makes mobile social networking a totally new experience. Surveys show that mobile users want to share emotions, experiences with their many friends in any moment, without bothering about communicating with mobile or pc; what they seek is the chance to do some of the things they normally do on their PCs and social networking is at the top of the list. Mobile is the natural place to be for Social Networking. Nothing new from a social point of view: the essence is to communicate & share the most interesting things happening in everyday’s life with friends in a “virtual squareâ€. What is new is the fact that communication is no longer one to one or one to many but rather becomes circular and involves the friends’ group that want to remain always in synch, stay tuned and constantly updated. The virtual square is nothing different from the Italian “piazza†that became the heart of the daily city-life in the Middle Age. Not surprisingly, it’s an Italian-based company like Buongiorno, a worldwide leader in digital entertainment who decided to elect the mobile social networking as the key application for the Mobile 2.0 framework.
4) Buongiorno, in the best position to benefit from the mSN opportunity. With direct connections to more than 100 telephone carriers throughout the world, and access to over 2 billion mobile users, Buongiorno is the world’s No. 1 company in mobile entertainment. As one of the first movers in the mobile social networking with a mobile native solution called peoplesound, Buongiorno is ready to evolve from the world leader in mobile entertainment 1.0 to the world leader in mobile entertainment 2.0. From a business standpoint, aiming at a market of mobile communities users that will grow by a 10 factor by 2012 to 428 million (source: Informa), opens up a huge market where mobile devices will prevail on PC-based Internet access devices quite quickly. The early adopters of such a new generation of mobile services will be the “digital nativesâ€, people born in the digital era that have a strong desire to share experiences, interests and feelings with friends and are looking for the best communication channels, irrespective of time and place. They normally use voice calls as well as SMS, e-mail, web SMS and IM for their communication needs, demand the easiest and richest user experience and privilege the social dimension rather than the “pure state-of-the art technologyâ€. They are not geeks, but constantly connected content-creators and multi-tasking spending about 5,000 hours of video games, 3,500 hours of online SN, 10,000 hours of mobile phone use, 25,000 hours of emails, IM & SMS (Source: The Digital Natives Project 2007, Pew Internet & American Life Project 2007, Financial Times Sept. 20, 2006). To them communication means embracing the “inner and outer circle†of their friends and social contacts; their focus is not establishing a large circle of friends but having these friends tied together.
5) peoplesound, the forerunner of a new breed of mobile native social media. Indeed, none of the existing SN platforms is focused on communication with friends but rather on connecting with acquaintances. The mobile experience they offer can be frustrating as not specifically designed for mobile. Buongiorno is filling a gap in mobile SN providing a mobile native SN platform. peoplesound is the first mobile SN because comes from mobile and moves into web, it brings people closer together by enabling them to actively and passively communicate the most interesting daily experiences seamlessly through all channels (Web, WAP, client iPhone, Vodafone Widget, Android, Nokia Ovi, BlackBerry, SMS). peoplesound is also the ideal SN platform for circular communication and Buongiorno expects an adoption similar to SMS in terms of quantity and frequency of use. Buongiorno is currently the only company specialised in providing mobile entertainment with about 10 years experience and know-how in the developing of content for mobile users; peoplesound product is a natural extension of Buongiorno’s business.
If you want to receive peoplesound’s new releases in beta version, please send your request to: beta@peoplesound.com
