The core of Buongiorno’s operations is a technology platform called B!3A (Anytime, Anywhere, Anyplace). Mobile carriers and media companies use B!3A to host and run technology that puts all their content on one server, rather than spread content around different platforms. Providers can load whatever content they want, coded in any software, and, present and distribute it in any conceivable manner. It readily facilitates user-generated content, special promotions, loyalty programs, intelligently sends alerts and permits voice prompts. Key to content providers, it can also track what is selling, administer digital rights and integrates this information into contractual, flat-fee and pay-as-you-go billing. Buongiorno is leading the mobile industry’s move to an IP infrastructure- a critical step in turning the mobile phone into a digital entertainment device. The main clients include Shinee in Thailand, IndiaTime in India, ABS-CBN Interactive in the Philippines, VASC in Vietnam and recently Vodafone Egypt.
