awe.sm is a powerful campaign tracking platform for social media designed for professional publishers and marketers.
awe.sm is a campaign tracking platform for social media that enables professional publishers and marketers to measure the effectiveness of their efforts in channels like Twitter, Facebook, and MySpace. Customers use awe.sm to instrument the syndication and sharing tools they already use and connect them to existing web analytics solutions. awe.sm also offers proprietary analytics to measure outbound marketing across multiple channels and use-cases, providing customers with a cohesive view of their efforts and the ability to understand their relative effectiveness.
awe.sm is designed to be the centerpiece of an open social engagement platform. Through our APIs and work directly with tools developers, we have already begun to create an ecosystem that offers highly configurable end-to-end solutions for marketing content via social media. awe.sm launched in private beta in early May 2009 and currently powers tracking on over 140 domains for customers like Universal Music Group, Fox Broadcasting, and the Gannett Company.