Automated Adwords is a Sotoko product that uses product catalog information to automatically generate and manage Google Adwords TextAds. It offers the following features:
Campaign management Starting new campaigns, editing or pausing running campaigns. optional automated usage of the Conversion Optimizer directly after Google has gathered enough information
Ad templates Campaigns consist of ads. Those ads will Sotoko Automated Adwords generate based on specific text templates. In those templates fields are used that come from the product catalogue. Also the url the ad will point to, can contain fields out of the product catalogue.
Keyword templates Ads are shown based on keywords. To each ad a selection of keywords and keyword combinations is added by use of Keyword templates. Those templates can also contain fields out of the product catalog.
Product selection A campaign is normally set up for a selection of the products in the product catalog. Ads for products that aren’t on stock anymore are pulled immediately.
Stop Criteria To prevent that certain ads take up a too large amount of the total advertising budget, without converting into acquisitions, you can make use of stop criteria. Stop criteria only work if conversion is measured. The following criteria can be defined: Nr. of clicks without conversion Total cost without conversion Cost per Conversion rises above a certain value
Refused Ads Sotoko Automated Adwords gives insight in the refused ads and the reason for the refusal. If the error indicates that it’s possible to ask for a exemption, the system offers the possibility to ask for an exemption for a specific type of ad or keyword. Another option is to create an exception fot that specific product, so that the product gets ads based on different templates.
Product Catalog Connector Sotoko Automated Adwords needs product information to create Google Adwords Campaigns. Via the connector it’s possible to securely upload the product information on a regular basis. (weekly, daily, hourly or even every minute)
Integration modules For Magento and osCommerce it’s possible to use the integration modules. Using the integration modules replaces the need to upload the product information using the Product Catalogue Connector.
Click Fraud Detection Although Google has it’s own click fraud detection programs, the Sotoko Fraud Detection uses the latest technology to stay one step ahead of the fraudsters.
Bid advice Sotoko uses a huge amount of collected data in combination with product information to come up with sophisticated bidding advice.
