| Company | Crowd Science |
| Website | crowdscience.com/... |
| Blog | blog.crowdscience... |
| @crowdscience | |
| Stage | Live |
Crowd Science is changing the way publishers and networks measure and monetize their online audiences. Crowd Science’s SEGMENT + TARGET product helps publishers:
Maintain ownership and control of their own data assets Improve identification and targeting of high-value audience Increase the value and quantity of premium on-site inventory Increase the frequency and reach of high-value audience segments
Built on top of Crowd Science’s innovative and highly accurate Audience Profiler solution, SEGMENT + TARGET provides publishers and networks with direct paths to segmenting, targeting and monetizing their audiences. SEGMENT + TARGET has four elements:
Measurement – Collect deep, customized audience data Segmentation – Organize audiences into sellable/targetable subgroups Optimization – Bridge segmentation metrics with ad serving Extension – Grow frequency & reach via re-targeting
