Crowd Scienceâ€™s Audience Profiler puts the publisher in control of gathering audience insights. Crowd Science’s seasoned online market research specialists have done the work of creating standardized questionnaires. Survey questionnaires are built dynamically and cover demographics, firmographics, and category-specific interests.
Survey invitations are non-intrusive and branded, served via HTML overlay providing for research rigor and a positive respondent experience higher response rates and better accuracy. Both the invitation and survey are customizable to fit the look-and-feel of the branding and website of the client. The data and insights are then automatically tabulated and accessed via an online dashboard in real time.
Built on Crowd Science’s proprietary SmartSample technology, Audience Profiler provides publishers with scientifically rigorous technology and best-in-class survey research that is used to improve:
Advertising Sales & Media Kits Content Development Market Research Projects Ad Targeting & Segmentation
Audience Profiler gives publishers accurate intelligence about their audience that canâ€™t be uncovered using standard analytics, behavioral inferences, or low quality surveys.