We love the idea of bringing the human element to technology – allowing a business, product, or service to be the best it can be: beautiful, social, connected, simple and embodying the universal human values we all share.
As we engineer and model businesses, projects and ideas, we start with the desire to create a positive experience. We identify and define a business’s DNA; it’s culture; it’s market; and the value it is creating.
Our approach concentrates first on the human, not only the product or service. Here we do not talk about User Experience (UX), but about Experience Design (Xd). When designing experiences, we draw from many methodologies and disciplines including psychology, science, mathematics, product design, UX/UI, brand strategy, interaction design, service design, storytelling, technical communication, and design thinking.