Anamo.eu Sports is a section of Anamo.eu that focuses specifically on athletes and sports enthusiasts. Here we host the same products that Anamo.eu hosts, but we filter only those that are relevant to the above two target groups. The reason we created Anamo.eu Sports is a result of a 2 year long feedback that we have been receiving from the athletes community. Specifically, we wanted to create a place were proteins wouldn’t be displayed next to video games, where we would be able to add rich content (e.g. training programs, exercises, nutrition programs e.t.c.) that is relevant mainly to athletes. We wanted to add more criteria to the search results and more sports-related information on the product pages while keeping the user interface uncluttered and simple.