| Company | Advanced Marketing & Media Group |
Powered by Oracle® our Advanced Marketing Intelligence Systemâ„¢ (AMISâ„¢) is enterprise-quality technology that scales to provide a robust platform that can support any marketer, agency or media company’s needs.
Our infrastructure is divided into three key areas:
Automated Data Collection & Processing – Our proprietary marketing information collection and data processing workflow solution aggregates data from many of today’s marketing and media sources. We are an approved processor of many of today’s top 3rd party sources of marketing and media information (e.g., Nielsen Media Research). We also collect and process internal data sources (e.g., POS, CRM) to ensure provide a comprehensive view of your marketing performance.
Marketing Information Normalization – Utilizing our unique cross-media and marketing normalization methodology, provides our ability to place all your marketing data into a universal data repository. By storing very granular marketing data into a scalable data warehouse structure, AMIS™ provides marketers the ability to execute extremely complex analytics, mix models, and reporting in an efficient easy-to-use manner.
Marketing Analytics, Reporting & Visualization – From our normalized data set we are able to create a robust set of reports, dashboards using complex analytics to provide marketers visibility into their marketing performance. Our streamlined user-experience makes it easy for both the marketing researcher needing to query and build complex analyses or the brand manager needing to understand their marketing performance. Powered by Oracle®
The AMM Group has partnered with the Oracle® Corporation to provide the underpinnings of the AMIS™ platform. AMIS™ utilizes Oracle’s data warehousing, management, business intelligence, and analytics products to provide our robust marketing performance management infrastructure. This will surely make your CIO happy with your marketing performance management solution selection. For more information on our partnership with Oracle® visit
