Funding Round Overview

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Owner:
AlterGeo
Status:
live
Description:
AlterGeo, formerly known as Wi2Geo, is the leading location-based mobile social networking service in Russia and the CIS.

Detailed Description

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AlterGeo, formerly known as Wi2Geo, is the leading location-based mobile social networking service in Russia and the CIS. It provides people with a new, advanced view of the towns they live in.

AlterGeo uses its own hybrid positioning system which combines the advantages of navigation based on WiFi, WiMAX, GSM, IP and other methods. When the user’s location is determined, AlterGeo helps find new interesting places around him and “check in”, see where his friends are, meet new people, win points, medals and titles for various actions, as well as get discounts and other real-world bonuses at various cafés, shops and other POI. Mini games (or tasks) are also available and widely used on AlterGeo.

Various companies and organizations show interest in AlterGeo as an essential tool for next generation social media marketing campaigns. They attract new regular “offline” customers through this online location-based service and the opportunity it provides. AlterGeo has already partnered with thousands of restaurants, bars, cafés, shops, clubs, beauty salons, and so on to supply various special offers to its users.

AlterGeo has free mobile applications for iPhone, Android, Windows Phone and Bada, and is also available on the website http://altergeo.ru and its mobile version http://m.altergeo.ru. Its aggregate audience is more than 1.1M users, mostly in Russia and Ukraine.

Competitors (2)

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  • Cea7bcc7cb05ac3103cb16519a9b1e8d

    Google Latitude

    Google Latitude is location-based service where users can see where their friends are and what...
  • Hemmeaqgpeb0sxaa5lym

    Swarm

    With Swarm, you can easily see who’s out nearby and who wants to hang out later.