airpim.fidelity provides merchants services and tools to manage their loyalty programs. It is a new way to turn occasional clients into loyal ones, the first service that allows merchants to create a one-to-one communication with clients sending customized messages and deals. Merchants can setup their loyalty program without investing in infrastructure. The airpim.fidelity system provides all tools to manage customer registration, clients subscribe to the loyalty program by their own and create and keep up to date automatically the database. Merchants can define different clusters among their clients and send deals only to selected ones. For example 10% off next week for all coming from outside city, special offer for birthdays and so forth. It is possible to associate to the virtual card any combination of several deals, like “buy X get Y free” to discounts, coupons and any promotion you can imagine. Merchants only need a smartphone as a POS terminal to manage card “swipes”, but the system can be integrated in the existing system too. Customers only need a smartphone to register, get the card and show it at checkout to enjoy benefits. But they could also opt to print it and use it in a more traditional way.