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General Information

Company ActivePath
Websiteactivepath.com
Twitter@ActivePath
StageLive
Launched10/2010

Tags

ActiveMail

ActiveMail brings the web browser experience to the users’ inbox.

ActiveMail offers full web functionality, so email marketers can finally offer their customers a rich and interactive experience from within the messages they send. Users will be able to watch videos, navigate menus, read live updates, share, comment, make purchases, fill out forms, chat with customer service, rate products, interact with rich ad formats and more…inside the emails themselves. All this, and they never have to enable “Display Images” again. The immediate result is email relevance, instant engagement and efficiency.

Activemail also offers email marketers the ability to present their brand’s symbol next to their newsletters and alerts (Inbox Icons). It sets their emails apart from inbox clutter and gives their users a sense of comfort knowing that the messages they receive and open are actually from them, and not from someone else pretending to be them.

ActiveMail also allows email marketers to streamline multi-version email procedures. Instead of preparing and sending varying versions of a similar email to different recipients, they can simply send one version that, based on their rules, will seamlessly deliver relevant, differentiated, targeted content to each user. On top of that, measuring performance of live email campaigns has never been easier. With ActiveMail, email marketers can seamlessly assign their existing web analytics codes to their new email campaigns for comprehensive reporting.

ActiveMail does not require any integration or IT involvement, and email marketers maintain full control over their content, hosting environments and analytics.

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Last Edited 5/3/12

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