The fundamental hypothesis of the traditional 360 degree marketing strategy is that the human brain acts and reacts to all brand communications from all directions at all times. It also state that the brain absorbs and retains a major chunk of this broadcast. We at Kapston believe that the brain accepts and process information efficiently and completely, if the message is delivered when the user is consciously searching for information. They have to be actively looking for information or a marketer should gradually drive them to do so. The messages have to be focused on getting their attention over and over when they are in a semi active state of mind. This can also be achieved by one single great message or by increasing the recall by following the visitors everywhere they go on the internet. According to researches, a visitor is at the most absorbable state of mind when they are at a retail outlet or while they are browsing through the internet.
