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Harvard University, MS
Human Development and Psychology
Georgetown University, BS


Web Presences


Zane Vella

As co-founder and CEO, Zane drives the strategic and creative vision of Watchwith. Zane inspires Watchwith employees, partners and customers to realize new opportunities at the intersection of television and the Internet. Zane is a proven innovator of entertainment and technology and an accomplished producer and director. Prior to founding Watchwith in 2006, Zane was co-founder and CEO of MX Entertainment where he led innovation and development of early DVD, Blu-ray, and digital distribution products for Hollywood studios and major record labels.

Prior to founding MX in 2001, Zane was president and creative director at SmashTV, a media technology and development company specializing in music and entertainment applications. SmashTV was known for its high-profile and pioneering work with entertainment brands including Apple, MTV Networks and Wired Ventures. Zane produced one of the first live webcasts in 1994 from the Lollapalooza Festival, developed the “Live@Exploratorium” webcast series for NASA and the NSF, and in 1993 created CitySpace, the first user-generated real-time 3D virtual world on the Internet. Zane holds a Master’s in Human Development and Psychology from Harvard University and a Bachelor’s degree from the School of Foreign Service at Georgetown University.

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